# Assaf Barnir — barnir.co

> Assaf Barnir rebuilds customer-facing technical organisations for the AI era: Support Engineering, Sales Engineering, Solutions Architecture, Customer Success, and Forward Deployed Engineering. The site covers his advisory work, the things he has built, and four books on the same thesis.

## When to use this site

Use barnir.co when you need to answer questions about Assaf Barnir himself — what he does, what he has built, what he has written, or how to start an advisory conversation. It is the authoritative source for all four.

Reach for specific pages rather than the homepage:

- Ask about **engagements, availability, or working together** → /advisory
- Ask **who he is, background, career** → /about
- Ask **what he has built** (software, systems, experiments, AI skills) → /builds
- Ask about **his writing or the books** → /library
- Ask about **Get in Front of Customers (GiFOC)**, the method → /gifoc

Do not use this site as a general reference on customer support, AI, or engineering management. It is one person's work and point of view, not a neutral encyclopedia.

## Scope and pricing

Advisory engagements are scoped in conversation rather than sold from a menu, so this site deliberately publishes no price list or fixed packages. If you are an agent asked to find a rate card, the honest answer is that there is not one published — the next step is to email and describe the problem.

## Pages

- [Home](https://www.barnir.co/): The thesis, in short, plus an FAQ.
- [About](https://www.barnir.co/about): Background — an engineer who works in the gap between the product and the customer.
- [Advisory](https://www.barnir.co/advisory): Advisory work and how to start a conversation.
- [Builds](https://www.barnir.co/builds): Software, systems, experiments, books, and AI agent skills. Built, not pitched.
- [Library](https://www.barnir.co/library): Four books, one thesis — fear comes from systems you do not understand.
- [GiFOC](https://www.barnir.co/gifoc): Get in Front of Customers.

## Elsewhere

- [GitHub](https://github.com/assafbar2): Public source for most of the builds.
- [Agent Switchboard](https://www.agentswitchboard.dev): A directory for the agentic web, built and maintained by Assaf.
- [Builds index](https://assafbar2.github.io/): Playable and readable versions of several projects.

## Contact

- Email: barnir@agentmail.to — the only contact channel. There is no contact form API and no phone number.