Library

Four books.
One thesis.

I write for the people who don't want to be left behind — CS leaders whose support orgs haven't migrated yet, teams scaling under real pressure, and anyone in a world moving faster than the rules say it should.

New release

Just shipped

Scale Business ·CS & Support Free · Open Source

The Support Machine

How to Deploy AI in Customer Support Without Breaking Trust

// This is not a chatbot book. It's a field guide for the migration.

AI support is not a chatbot project. It is an operating model migration.

Written for CS leaders and support engineers who are past the hype and need to actually ship this. Covers diagnosing the queue, evaluating vendors, designing the architecture, running the shadow test, surviving launch day, and operating the machine 30 days in. Then it becomes the tool — install it as an AI skill and use it to build the artifacts while you work.

Vendor scorecardShadow run scorecardLaunch runbookFirst 30 days reviewOperating modelAI rollout plan

Read online → Use the skill → Download PDF GitHub → Free forever

Also by Barnir

2nd ed. →

AI ·Scale Intelligence ·Series: Unscared

UNSCARED: AI

// I wrote this for my aunt. Turns out she wasn't alone.

Every generation gets one technology that splits people into camps — the panicked, the zealots, and the vast majority caught between them. This book is for the majority. No doomsday predictions, no blind hype. A hype-free, panic-free guide to what AI actually is — and how to live alongside it without fear. The 2nd edition is in progress.

"Refreshing and insightful. The book you hand someone who's afraid of AI, but won't admit it."
— Lior

Amazon → Google Books Books2Read unscaredai.com

Human OS ·Scale Yourself ·Psychology

Emotions Soup

// No "how did that make you feel?" in here. Promise.

Before you scale anything — a team, a product, yourself — you need to understand the system generating the inputs. That system is you. This is an exploration of the emotions I found most interesting: their origins, their signals, and how to work with them instead of being worked by them. No therapy clichés. No asking about your parents.

"What stood out was the author's ability to dive deep into emotions without resorting to cliché therapy questions."
— Emily

Amazon → Google Books Audible Proceeds donated

Human OS ·Scale Yourself ·Driving ·Life

Beyond the Rules

// A driving book that's actually about how you think.

Starts as a guide for new drivers. Doesn't stay there. The rules of the road are just the frame — the real subject is the mindset that separates capable from good. Defensive thinking, hazard awareness, the physics of consequences. The kind of book that works whether you've been driving 30 years or 30 days.

"Not just about being a safe driver. It's about becoming a responsible, compassionate individual."
— Andi

Four books.
One thesis.

The Support Machine

UNSCARED: AI

Emotions Soup

Beyond the Rules

Substack

The Barnir OS Update

The AI Upgrade

Customer Success AI Edition

Four books.One thesis.

The Support Machine

UNSCARED: AI

Emotions Soup

Beyond the Rules

Substack

The Barnir OS Update

The AI Upgrade

Customer Success AI Edition

Four books.
One thesis.